A hand-drawn logo for hand-picked tulips.

In April of 2024, a team of tulip growers, diplomats, New York city officials, volunteers, and Darlings came together to assemble a field of 200,000 tulips in Union Square. Darling took on the branding and marketing of the event, which was attended by nearly 30,000 New Yorkers eager to take home their free flowers. After my logo design was chosen by the client, I spearheaded the branding process and creation of collateral from their initial selection.