A hand-drawn logo for hand-picked tulips.
logo design
animation
illustration
social media
Overview
A field of 200,000 free-to-pick tulips for New York City.
In April of 2024, tulip growers, diplomats, New York city officials, and volunteers came together with the Darling team to assemble a field of 200,000 tulips in Union Square. Darling took on the branding and marketing of the event, which was attended by nearly 30,000 New Yorkers eager to take home their free flowers.
contribution
I designed the logo and executed the majority of brand collateral.
After my logo design was chosen by the client, I spearheaded the branding process. I created a logo animation, social media animations, custom illustrations, and event collateral.
