A visual identity for the Scottish play.

branding

animation

illustration

social media

Overview

The crossover event of the century.

Designing for Macbeth was the perfect intersection between my love for visual arts and my love for theater! I was tasked with creating a poster, social assets, and a printed program.

contribution

I created a visual identity, illustrations, and animations.

I worked with the director to understand their vision for the production, and expanded the resulting visual identity across all of the deliverables.

results

Macbeth had a sold-out run.

The social assets I created were a key part of the show's marketing. And the marketing was a success - Macbeth played for three sold-out nights at The Flea in downtown Manhattan!