Branding a platform for scientific communication.

Ardia is a digital platform from ThermoFisher, created with the goal of helping scientists connect and share information seamlessly. Darling’s task was to name the platform, strategize a marketing campaign, produce a commercial, and design a logo.

I played a significant role in developing the commercial--I storyboarded a 50 second 3D animation explaining the platform’s function and worked with an animator to execute the idea. I also created static 3D assets for marketing imagery, and co-developed a system of symbols based on the logo design.